Oracle builds on BlueKai acquisition with Data Cloud

Oleh: admin
July 23, 2014

Oracle is combining the BlueKai consumer data aggregation platform with other parts of its catalog to create Oracle Data Cloud, the data-as-a-service offering aimed at companies that want to reach clients and prospects across multiple channels.

As part of Data Cloud, Oracle is offering two services. The first is Oracle DaaS for Marketing and advertising, a subscription-based product that provides access to large pools of anonymized user data.

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