Twitter to promote app downloads in mobile timelines

Oleh: admin
April 18, 2014

Twitter’s new mobile advertising suite lets companies pitch their mobile apps in promoted tweets or place ads inside other apps.

The suite combines Twitter Cards, a feature that automatically provides Google Play and App Store links to tweets, and Promoted Tweets, sponsored tweets that appear in people’s timelines. Users will be able to download apps directly from their timelines, Twitter said Thursday.

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